Kendrick Lamar’s performance at Super Bowl LIX has set a new benchmark in entertainment history. Airing on February 9, 2025, the halftime show attracted an average of 133.5 million viewers across television and digital platforms, surpassing the previous record held by Usher’s 2024 performance, which garnered 129.3 million viewers.
The 15-minute spectacle, broadcast from 8:30 p.m. to 8:45 p.m. ET, featured Lamar’s dynamic stage presence and was enhanced by guest appearances from Samuel L. Jackson, SZA, and Serena Williams. These collaborations contributed to the show’s widespread appeal and record-breaking viewership..
This surge in audience numbers also played a significant role in making Super Bowl LIX the most-watched Super Bowl game to date, with an average of 127.7 million viewers. The viewership peaked at 137.7 million during the second quarter, highlighting the event’s massive draw.
Beyond the live broadcast, Lamar’s halftime show has garnered over 37 million views on YouTube, indicating its enduring popularity and the growing trend of digital consumption for major live events.
These impressive statistics underscore Lamar’s significant achievement and reflect the increasing shift towards digital platforms for viewing major events.
The performance not only captivated a vast audience but also set a new standard for future halftime shows.
