Colorado residents are being warned about the “brushing scam,” a deceptive practice where people receive unsolicited packages from online retailers.
While it may seem harmless, the scam has implications for personal data security and consumer trust.
What Is the Brushing Scam?
The brushing scam involves third-party sellers sending packages to random addresses. The goal is to create fake reviews for their products, boosting their rankings on e-commerce platforms.
Why Is It a Problem?
- Data Security: Receiving a package suggests that your personal information may have been compromised.
- Environmental Waste: Unwanted packages contribute to waste.
- Consumer Trust: It undermines the authenticity of online reviews.
What Should You Do?
- Report the Package: Contact the retailer and inform them of the unsolicited delivery.
- Check Your Accounts: Ensure that your online shopping accounts have not been compromised.
- Dispose Responsibly: Donate or recycle the unwanted items.
Conclusion
The brushing scam is a growing concern in Colorado and beyond. Staying informed and vigilant can help protect your personal information and maintain trust in online shopping.
