In an extraordinary convergence of snack food and pop culture, a Flamin’ Hot Cheeto resembling Charizard, a beloved character from the Pokémon franchise, has been sold at auction for a staggering $87,840. This unique item, affectionately dubbed “Cheetozard,” has captivated collectors and enthusiasts alike, reflecting the enduring appeal of Pokémon and the unpredictable nature of collectible markets.
Discovery and Preservation of Cheetozard
Cheetozard’s journey to fame began between 2018 and 2022 when it was discovered and preserved by 1st & Goal Collectibles, a shop based in Holly Springs, Georgia, specializing in rare finds. The Cheeto’s uncanny resemblance to Charizard, a dragon-like creature from the Pokémon series, quickly garnered attention on social media, propelling it to viral status.
Auction Details
Recognizing its unique appeal, Goldin Auctions listed Cheetozard in their February 2025 Pop Culture Elite Auction. The bidding commenced on February 10 with a modest starting bid of $250. Over the course of nearly a month, the item attracted significant interest, culminating in 60 bids. The final bid was $72,000, but with the inclusion of buyer’s premiums, the total purchase price reached $87,840.
Public Reaction
The sale of Cheetozard elicited a wide range of reactions across social media platforms. While some users expressed amusement and disbelief at the high price paid for a snack food item, others marveled at the intersection of pop culture and collectibles. Even the official Cheetos account chimed in, highlighting the widespread attention the auction garnered.
The Appeal of Unique Collectibles
The successful auction of Cheetozard underscores the fascination with unique and rare collectibles, particularly those that intersect with popular culture. Items that possess distinctive characteristics or bear a resemblance to iconic figures often attract significant attention and can command high prices at auction. This phenomenon reflects the broader trends within the collectibles market, where rarity and novelty can significantly enhance an item’s value.
