During a performance at Lua Lounge in Newark on Saturday, producer and promoter Roger Costa said he will use distinctive sounds and rhythms to immerse audience members in Brazilian culture.Thanks to Roger Costa
Promoter/producer Roger Costa is bringing Tropical Noise Fest: A Brazilian Celebration to Newark on Saturday as a part of the Prudential North 2 Shore Festival.
According to Costa, the Lua Lounge, located at 90 Ferry St. in Newark, will provide guests with an immersive experience through sounds and rhythms from 7 to 10 p.m.
With the vibrant and energizing percussion of Batala, the dynamic rock of Midnight Jack, and the newest treasures in Samba, Hip Hop, and Black music from Rio, he claims it will be like a once-in-a-lifetime trip to Brazil. There will also be poems and a course on fashion in the Carnaval manner.
It costs $10 to enter.
The bustling Costa will host a Pride Day Celebration at the Ironbound on Sunday in addition to organizing the event with DJ Marcy de Pina.
This week, Mosaic spoke with Costa to learn more about his background and current activities in the region, as well as what inspired him to become an ambassador of Brazilian culture.
Mosaic: What led you to the United States and where were you born?
Costa: Like many immigrants, I came to America at a young age in search of a better life. I was born in the Brazilian state of Bahia, which has African roots. However, I was drawn to American culture long before I arrived. In Salvador, the capital of Bahia, I recall approaching American tourists and asking them questions to help me get better at English. I was so enamored with the language that I recall sitting in the movie theater in utter amazement. Although I have never overlooked my own roots and customs, I have always felt a connection to and influence from American culture.
Mosaic: What drew you to event production?
Costa: Despite the large number of Brazilians in the area, I have always thought that there aren’t enough activities centered around Brazilian culture. I could argue that the majority of cultures spoke Spanish, which made me feel a little underseen. I felt compelled to take action so that my people could see themselves on stage and on TV and have an opportunity to be seen and heard.
Mosaic: What aspects of the North 2 Shore Festival appeal to you?
Costa: In addition to bringing the biggest names in entertainment to New Jersey, the Festival supports artistic and cultural activities in our state and provides a fantastic stage for up-and-coming musicians to get recognition. I am humbled and honored to be involved with this.
Mosaic: To what extent do you think promoting Brazilian art and culture is important?
Costa: It’s critical that people understand that Brazilian culture encompasses more than just soccer and Carnaval. Our music is not limited to samba. Creativity and the arts are ingrained in Brazilian culture. We have amazing painters, thinkers, dancers, filmmakers, innovators, drummers, designers, and more. Everyone has access to the rich and diverse culture of Brazil.
Mosaic: Do you believe your event can provide some happiness and brightness in these gloomy times, particularly in light of the current immigration situation?
Costa: Being an immigrant these days hasn’t been simple. Many people still avoid going anywhere outside of their homes because they are afraid. However, immigrants are vital, resilient, and strong. I want to demonstrate that we are here to positively impact the nation and its culture as an immigrant exhibiting the work of other gifted immigrants. We love and care about our communities. We may all unite as one to joyfully enjoy the international language of entertainment because we care about people and their well-being.
Mosaic: What additional activities do you have planned?
Costa: In addition to serving as a guest curator for the Newark Black Film Festival, I have organized other events at the Newark Museum of Art. I’ve been showing new artists and bringing in a modern Brazilian film for the last three years. In addition, I am the creator and artistic director of the NY Brazilian Film Series, a multicultural event that features live music, dance performances, book releases, film screenings, fashion, visual arts, and culinary events. Twice a year, in the spring and fall, NYBFS is held at Manhattan’s Cinema Village.
